On March 26th, 2019, we had the pleasure of hosting Air Max Day along side Nike and AEBL Hoops. Ever since March 2014, Nike has declared the 26th of the month, Air Max Day. At Sole Play, we decided to put our own spin on the celebration of Air Max Day. We teamed up with Nike Lenox and Nike Sugarloaf to put together a store activation for AM Day. We had a live DJ on the 1s and 2s, shoutout to DJ RayG. We had a station for Nike trivia in which people answered different questions pertaining to AM Day and won prizes.We also had a photo booth station with different Nike related props and a station to make custom socks with different patches. We were also fortunate enough to have a panel with heavy hitters in the sneaker game. We invited TinyF(@feetzandtreatz), Sniper Jones(@sniperjones), and T. Ward(@tward_n_atl) to participate in the panel regarding their own personal experience over the years with air max, their favorite silhouettes, and just the culture if Nike in general. Having been able to team up with such a brand was monumental for the exposure of Air Max and sneakers to the community. We were fortunate to host such an event and we look forward to working with Nike in the near future.