5 Reasons Why Billionaire Boys Club Should Be On Your Radar in 2021.

To the untrained ear, Billionaire Boys Club doesn’t ring out as a major streetwear brand. However, those who are more invested within the streetwear community can agree that Billionaire Boys Club is brand with heavy street recognition. Here we take a look beyond the threads and explore why Billionaire Boys Club should be a brand on your radar in 2021. 

Firstly, the history. Billionaire Boys Club, or BBC for short, is the brainchild of two creative streetwear geniuses, Pharrell Williams and Nigo. In 2003, singer and fashion influencer Pharrell teamed up with the notorious founder of A Bathing Ape, Nigo to create BBC. A match made in heaven for some and a partnership which generates a lot hype for BBC. The history alone carries enough weight to seriously strengthen your get up. 

Next up, aesthetics. Similar to the streetwear giant, Supreme; BBC boasts a number of signature logo’s which are all popular within the scene. Although similarities seem to stop there. One flick through the BBC lookbook will show you that the brand are no strangers to style versatility and that they use a range of premium materials to make up their unique look. From denim jeans to combat cargo’s or printed t-shirts to embroidered sweaters. The vast range of choice is one of the many reasons why BBC can be found in so many people’s wardrobes. 

For all our hypebeast readers, this one is for you! Although BBC is starting to gain a large following, it is also important to consider individuality. Nobody wants to be seen wearing the exact same outfit as somebody else. Whether you admit it or not, we all like to feel as though are clothes are exclusive to us. Well, it is worth noting that BBC now offer region exclusive garments, which means that they will ultimately be more in demand yet not everybody can buy them. Rare, exclusive and no doubt, a lot of hype. 

Another reason why Billionaire Boys Club should be on your radar in 2021 is due to the waves they are making within the music scene. Like we often see, fashion and music often come hand in hand. BBC have teamed up with Montreality on YouTube to offer BBC Sounds. Taking well known artists, the likes of Lil Durk, Big Sean, ILOVEMAKONNEN and more, to conduct interviews all whilst promoting the brand. Although we often see celebrities rock BBC, we predict that this venture will further catapult the brand in 2021. 

Finally, we take a look at pricing. All things considered, it must be said that Billionaire Boys Club is a fantastic brand through and through. The garments are often soft to the touch, durable and offer a premium fit and feel. Pricing is without a doubt reasonable and endearing. Billionaire Boys Club has somehow managed to perfectly bridge the gap between streetwear and high-end designer clothing. An impressive feat by any means. 

By now it’s sure to say that you must be starting to consider how BBC can strengthen your get-up. Be sure to take a look at some of the current Billionaire Boys Club products we have here at Sole Play.