The streetwear scene is one which is constantly evolving. A whirlwind of trends that reels in new brands each and every day. However, these welcomes into streetwear are often short-lived, for only a handful of upcoming brands manage to secure their rightful place amongst the streetwear heavyweights. One reason why this is an unfavorable truth for some, is due to the lack of brand originality. 

With all this being said, there are plenty of new and upcoming brands that have fully established themselves within the streetwear scene, due to their originality, brand culture and design. One which is truly deserving of a mention is Cease and Desist. A black owned streetwear brand, based out of Atlanta (US) that is starting to make some serious noise on the streets. 

Cease and Desist were officially founded in the spring of 2014 by self-taught designer Fred Saint Foster, although their presence can be traced back to 2013. Ahead of Cease and Desist, Foster had already worked up an impressive resume. Gaining global acknowledgement and notable accolades for styling big-name clients amongst the likes of Beyonce and Future. In an interview with XXL, Foster said “The first person I made a custom piece before I went to production, I made it for Future,” he went on to say “I made a custom piece for him and he wore it, I think in the "Love Me" video with Drake and Lil Wayne. I think that was the first person to wear it.”. Clear for all to see then that Foster is a natural creative with vast attention to detail.

Upon first glance, Cease and Desist boasts a modern yet vintage street aesthetic with industrial/techwear subtleties. The brand experiments with new designs and are not afraid to go against the grain when it comes to streetwear conformity. In other words, Cease and Desist boasts a unique collection of pieces that adhere to the brand personality. 

Cease and Desist go beyond the average printed t-shirt. The creatives behind the threads love to explore with the natural silhouette of each garment. For instance, taking the standard t-shirt and stitching an additional layer made up of belt bags, tassels or even external pockets. As strange as it may sound, it works! 

It is not every day that you come across a brand with such originality in style. It is a breath of fresh air and we (amongst most) believe that Cease and Desist are set to be in high demand throughout 2021. 

Be sure to stay ahead of the game and take a look at some of the current Cease and Desist products we have here at Sole Play.